Who would be the audience for your media product?
Based on a lot of research, we decided that the audience for our media product would be the age group and gender which enjoyed Thriller films the most and would therefore watch our movie.
There is a greater percentage of men than women that watch Thriller films, which is why we therefore wanted to add all the correct elements to make it as appealing as possible - for example, scare factors and mystery.
This is why we decided to mainly target men, because of the statistics.
Our main influence was The Blair Witch Project and this allowed us to make an easy decision of our audience. As you can see, most of the reviews for the film are posted by males further supporting our decision to mainly target men.
However, we did feel that our film held slightly different conventions the Blair Witch, which is why we thought females would enjoy it as well. It has a good story line and lots of action which is the main two things our audience interviews showed us females enjoyed. Similarly, we used lots of different camera angles, not just handheld POV shots, which gave us variation and probably held more interest for both genders.
We also had to work out what age group we would be targetting.
This bar chart and most of our other research showed us that the greatest percentage of Thriller watchers was 18-24, however, as most of our friends and relatives were younger than 18 and also enjoyed Thrillers, we lowered our target age to 16-24.
Here is our audience interviews again:
Our main influence was The Blair Witch Project and this allowed us to make an easy decision of our audience. As you can see, most of the reviews for the film are posted by males further supporting our decision to mainly target men. However, we did feel that our film held slightly different conventions the Blair Witch, which is why we thought females would enjoy it as well. It has a good story line and lots of action which is the main two things our audience interviews showed us females enjoyed. Similarly, we used lots of different camera angles, not just handheld POV shots, which gave us variation and probably held more interest for both genders.
We also had to work out what age group we would be targetting. This bar chart and most of our other research showed us that the greatest percentage of Thriller watchers was 18-24, however, as most of our friends and relatives were younger than 18 and also enjoyed Thrillers, we lowered our target age to 16-24.
Here is our audience interviews again:
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