Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Question 6

What have you learnt about technologies from the process of constructing this product?

Question 5

How did you attract/address your audience?

I asked my family what things they look for in a Thriller film and these are the words they chose. 



I also asked my parents and grandparents what Thriller films have all these elements in, so I had some idea of what to base my Thriller on.


In order to attract the right audience, I had to insure that our Thriller had all of these elements in it.  Based on previous interviews, I knew what people who watch Thrillers were looking for, like a good story, good acting and action.


It may be quite difficult to attract the right audience because our opening sequence suggests a female dominated film which means that our target audience of males might not be able to empathise with the characters. However, it may be more appealing to a male audience because of the female domination, so it could go either way, which is why we did this survey:

'Would you watch this film in the cinema?'

I interviewed my boyfriend, Josh, 17, who commented:

'This is really good! I would definitely go and see it in the cinema, the music was really tense and engaged me into your film! For only 2 minutes, it has a huge variety of camera shots, I especially liked the running through the woods scene as it was exciting and the different camera shots made it more enjoyable. I did notice that there were only female's cast in it so I questioned how the different characters were going to be used, but it definitely wouldn't make me not want to watch the film just because the female characters are the dominant ones! The radio montage at the end worked really well as it gave a really brief foreshadowing of what was going to happen and it made me want to watch the film to see what was going to happen next. The fast paced editing showed how quickly everything fell apart for the girls which made me empathise more with them. Really good, well done!'

I also asked my cousin, Dan, 23, who said:

'The music box sound is really creepy!! Very effectively used to add an atmosphere to the film! The establishing shot with dartmoor set the scene immediately so I was automatically informed of the location for the film. The scene with the foot stepping on the twig was really creepy, especially as she had a muddy foot and painted toenails to show her gender. The story is such a good idea! Not completely unbelievable like something using paranormal phenomenons, but it could actually happen which makes it even creepier to watch. If I saw this advertised, I would want to watch the entire film!' 

Question 4

Who would be the audience for your media product?

Based on a lot of research, we decided that the audience for our media product would be the age group and gender which enjoyed Thriller films the most and would therefore watch our movie. 

There is a greater percentage of men than women that watch Thriller films, which is why we therefore wanted to add all the correct elements to make it as appealing as possible - for example, scare factors and mystery. 

This is why we decided to mainly target men, because of the statistics.


Our main influence was The Blair Witch Project and this allowed us to make an easy decision of our audience. As you can see, most of the reviews for the film are posted by males further supporting our decision to mainly target men. 

However, we did feel that our film held slightly different conventions the Blair Witch, which is why we thought females would enjoy it as well. It has a good story line and lots of action which is the main two things our audience interviews showed us females enjoyed. Similarly, we used lots of different camera angles, not just handheld POV shots, which gave us variation and probably held more interest for both genders.

We also had to work out what age group we would be targetting. 
This bar chart and most of our other research showed us that the greatest percentage of Thriller watchers was 18-24, however, as most of our friends and relatives were younger than 18 and also enjoyed Thrillers, we lowered our target age to 16-24. 

Here is our audience interviews again: 

Question 3

What kind of media institution might distribute your media product and why?

Question 2

How does your media product represent particular social groups?

Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?